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A Mother’s Love Grossed N103 Million, But Producers Got Only N22 Million – Omotola Ekeinde

A Mother’s Love Grossed N103 Million, But Producers Got Only N22 Million – Omotola Ekeinde
Nollywood actress Omotola Ekeinde has revealed the financial breakdown of her cinema movie, ‘A Mother’s Love’, disclosing that while the film grossed over N103 million, producers ultimately received only N22 million.
In a video shared online, she detailed the realities of film production and distribution.
Ekeinde explained that the movie ran in cinemas until April 19, marking her first experience with cinema runs. She admitted it was a challenge but noted that she rose to it.
She, however, explained that due to pressing issues, she had to pull the film out of cinemas, believing she would do it a disservice if she left it without proper promotion.
She also disclosed that 10 percent of the N22 million was donated to the NGO “Slum to School.”
She said:
“Our last cinema run was on the 19th of April; it was a beautiful day. I had a nice time at the cinema, and it was my first time doing cinema runs. It was a challenge, but I rose to the challenge, I believe. You know, as a producer, you have to show up, and that was a challenge I wasn’t ready for.”
“Unfortunately, that week, I had to pull the movie out of the cinema because of pressing issues. I know I would do the movie a disservice if I left it in the cinemas, and I wouldn’t have the time to promote it or be there in the cinemas, as the culture was or is at this time.”
“At the end of our run, we had made a N103, 094, 633. After deduction from exhibitors, value added tax VAT, entertainment tax, withholding tax, and every other thing. The money that was accrued to us as producers of Mother’s Love was N22 million. Ten per cent of that money, as promised by Red Hot, was donated to the NGO ‘Slum to School’.”
Originally published on www.thenigerianvoice.com


