Manchester United have secured a landmark commercial agreement after unveiling Betway as the club’s new official training kit partner in a deal reportedly valued at £20 million per year.

The partnership is believed to be the most lucrative training kit sponsorship in football, highlighting the club’s continued commercial appeal despite recent changes to sponsorship regulations within the Premier League.

Under the agreement, Betway’s branding will feature on the training apparel worn by both Manchester United’s men’s and women’s teams.

The company’s presence will also be visible at Old Trafford through various advertising displays and promotional assets.

United entered the 2025/26 season without a training kit sponsor after their previous partnership expired, making the new agreement a significant commercial boost ahead of the new campaign.

The timing of the announcement coincides with the club’s return to the UEFA Champions League, a development widely viewed as increasing Manchester United’s global commercial value.

Participation in Europe’s elite competition has strengthened the club’s ability to attract major international brands seeking worldwide exposure.

The sponsorship also comes as Premier League clubs prepare for new regulations restricting gambling companies from appearing on the front of matchday shirts.

By focusing on training wear instead, the agreement aligns with the updated rules while still providing substantial visibility for the sponsor.

Manchester United executives described the partnership as another important step in the club’s long-term commercial strategy, emphasizing the strength of the club’s global fan base and its ability to attract leading corporate partners.

The deal represents another major source of revenue as United continue investing both on and off the pitch. Club officials will hope the additional financial backing supports their ambitions of competing successfully in domestic competitions and making a strong impact upon their return to the Champions League this season.