FIFA has given its 211 member associations until September 19 to decide whether to support a major commercial proposal that could reshape the financial future of international football.

The governing body is seeking approval to establish a new commercial subsidiary that would oversee some of its biggest tournaments, including the FIFA World Cup.

Under the proposal, member associations that approve the plan could receive funding worth up to $40 million each as part of a broader investment package expected to begin in 2027.

FIFA says the initiative is designed to strengthen football development worldwide while unlocking new commercial opportunities for the sport.

The proposal, however, has sparked widespread debate across the football community. UEFA has voiced strong opposition, insisting that flagship competitions such as the World Cup should not be treated as commercial assets available for private investment.

Similar concerns have also emerged from the Asian Football Confederation, which reportedly expressed dissatisfaction over the consultation process.

European Union sports officials have also criticized the idea, arguing that football’s global competitions should remain under the control of the sport rather than outside investors.

FIFA President Gianni Infantino has reportedly informed member associations that they can either support the new investment model or continue under the existing development funding structure.

Those who reject the proposal would still have access to FIFA’s expanded Forward Programme, which is intended to finance football development projects across member nations.

Despite FIFA’s assurances that the decision rests entirely with each association, critics have questioned the financial incentives attached to the proposal, claiming they could influence voting.

The debate is expected to continue as football stakeholders weigh the potential financial benefits against concerns over the future ownership and governance of the sport’s most prestigious competitions.