MTN Unveils new Logo, rebrands to Tech company

Mobile telecommunications company MTN has announced it is rebranding. As part of the rebranding, the telco has revealed a new logo before an official event scheduled for February 2022. The company also said it is transitioning from a telecommunications company to a technology company.

The new logo which will see MTN’s corporate yellow, blue and white logo replaced with a new black design has been submitted to the Companies and Intellectual Property Commission for vetting and approval.

The company in an official announcement said, “MTN Group’s Ambition 2025, aimed at “Leading digital platforms for Africa’s progress” has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.

“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.”

According to MTN chief sustainability and corporate affairs officer Nompilo Morafo, the new look aligns with their evolution from a telecommunications company to a technology company.

“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February,” said Morafo.