Nigerian singer Kingsley Okonkwo, professionally known as Kcee, has shared his thoughts on the evolving nature of the entertainment industry, predicting that the “mysterious factor” will lose its relevance within the next five years.

Speaking in an interview with Selah Meditate, he explained that artificial intelligence is now capable of replicating what artists do, reducing the impact of absence and mystery.

The ‘Limpopo’ crooner also noted that while being elusive and scarce used to create value in the industry around 2021 and 2022, the dynamics have shifted. He emphasised that artists now need to stay visible and constantly engage with their audience to remain relevant.

He said:
“The mysterious factor won’t be relevant in five years. I spoke with some professors in America, and they confirmed it. AI can now do what we are doing. Absence used to create value in 2021–2022, but things have changed. Artists need to be in people’s faces.”