Last year, from the 29th to the 31st of August we saw a new type of fashion event in the Netherlands.
This weekend was home to the first ever Africa Fashion Week Amsterdam (AFWA), which consisted of
a 3-day interactive celebration of fashion, culture, music and talent within the World Fashion Centre in
Amsterdam. The event was hailed in the media as a great success, which saw thousands of visitors
watch dozens of models glide down the runway in hundreds of African inspired or designed outfits to the
delight and excitement of its audiences.
This year, with enhanced exposure, three Awards nominations, and funding, AFWA is looking to break
existing records as the brand continues to grow in popularity within the media and community as a
benchmark for promoting causes, uniting talents and breaking barriers within the community. The event
will take place for the second year from the 28th to the 30th of August at the Royal Tropical Institute
(KIT) in Amsterdam.
´Many key figures from the Africa community have already confirmed their attendance such
as International Superstar and Award-winning movie star Ramsey Nouah and several prominent
business entrepreneurs. We are looking to break existing records and take the event to the next level,
which is certainly developing´ Miss Diana Tambe, Founder and Chief Executive Officer of AFWA
Visitors and media can expect to see a multi-cultural and talent rich celebration of African lifestyle and
talent. From networking events and press days to 18 fashion shows. As from next year, the event will
be held twice yearly and it will culminate with an interactive awards ceremony, which will celebrate new
talent and launch Africa Fashion Week Amsterdam’s affiliated magazine publication, along with its cover
face competition winner. Sasa magazine will be an on-line and published bi-annual retrospective of
arts, culture, fashion and talent based on the values of African society but fostering an inclusion for
The event will also be contributing a percentage of its profits towards The Diana Tambe Foundation, a
charitable body seeking to promote, maintain and improve levels of healthcare, education, training and
provision of facilities within the African community.
Tickets here: https://africafashionweekamsterdam.eventbrite.com/
AFWA is founded by Diana Tambe, a young designer from Cameroon, known for her high-end red
carpet clothing-line Blackpearl. She exclaims ''The Ultimate vision is the empowerment of African
designers, branding African countries as global players in fashion, art and culture''
AFWA is supported by The Royal Tropical Institute (Dutch: Koninklijk Instituut voor de Tropen) a
foundation based in Amsterdam that studies tropical cultures worldwide, Julian's Luxury, Ramsey Films,
NABC, The Diana Tambe Foundation, African Bulletin, Media Blackberry, African Celebrity Magazine,
The Voice Magazine, TopStories Magazine, ABINA, Moki Media, African Entertainment, Elegance 101,
SANKOFA, The Hague African Festival, RIS, SoulhourTV, Follow GH and Holland Textile (Sponsors the
label Blackpearl) among others.
For more information, see the official AFWA website: http://www.afwamsterdam.com
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